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Lou Bortone's Articles in Marketing

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Does Your Marketing Need Rehab? British singing sensation Amy Winehouse may be the best musical marketing story since Madonna. Guide to Networking: Online and In-Person Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of “Mega-Networking.” From the proliferation of social networking sites to more structured, in-person networking groups, there have never been better opportunities for expanding your network. Here are the latest networking tips and techniques... Producing Effective TV Ads Producing a television ad for your small business can seem a daunting, intimidating and expensive task. Fortunately, with today’s easy access to the tools and technology of TV production, creating a TV spot is well within your reach. TV production veteran Lou Bortone explains how.

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