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Seven Online Marketing Mistakes Seven reasons why small businesses fail to get the results they want from their online marketing. Nobody cares about your widgets All marketing involves information. At the very least you need to let people know what you're selling and how to get it. But what kind of information do people really want and, of course, what turns them off? What great teachers can teach us about great marketing Great teachers know how to grab their audiences attention and make their information engaging, entertaining and relevant. Should small business marketers do the same? Four alternatives to having a website Not every business has mountains of money to spend on developing a website. The good news is that by using a combination of social media sites and simple online tools you can create an effective web presence even without a website. How to market your small business: Stop Advertising Small businesses spend small fortunes on advertising themselves. Unfortunately people don't like advertising and do everything they can to avoid it. So how can small businesses market themselves without resorting to advertising? By giving customers what they want - engaging content. Content Marketing Kick-Start Content marketing is fast becoming the marketing strategy of choice for businesses keen to connect with their prospects and customers. Great content can attract and retain customers and position your business as a trusted resource. Moreover it's a low cost strategy that suits even the smallest business. This article shows you how to combine content with your existing marketing to give your results a serious kick-start.

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