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Sandra P. Martini's Articles in Internet Marketing

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Website Not Performing As It Should? Ask These 7 Questions To Find Out Why In preparing to design and write my new website, I visited hundreds of other sites to get a feel for what I did/did not want. For example, "squeeze pages" are all the rage these days. You know, those pages which require you to enter your name and email just to get a peek at the actual website (or you can check the always-too-tiny "enter site" button to skip the squeeze page). Are You A Good Client? You often see people (including me) writing about customer service, successful vendor practices and the like, very rarely, however, do you see someone ask you to review your own actions and determine if you are a good client for someone else. And that's what today's article is about -- if you dare. Marketing Overwhelm: A Curable Disease I once had a client who would tell me he figured out how to "fix" his business and what he needed to do to succeed. Unfortunately, he did this DAILY. Each day he had a new marketing strategy that he would drop everything else to implement. It was exhausting as well as counterproductive - for both of us. Online Success Simplified: 5 Must-Have Tools for a 6-Figure and Beyond Business In building and growing an online business, or one with a strong online component, there are several must-have tools which will allow you to not only have passive revenue, but to enjoy multiple streams of it. Article Marketing Repurposing Strategy - Creating Information Products We all know the importance of keeping in touch with our ideal clients and prospects via frequent AND informative content. But that doesn't mean your articles, a.k.a. "informative content", should be relegated to your hard drive forevermore. MySpace -- 5 Reasons It's Not Just for Teenagers Anymore It was not so long ago when I was watching my nephews eagerly upload their MySpace pictures and create their profiles. All the rave with teenagers and music bands, MySpace has become so much more! Article Marketing Repurposing Strategy -- and it's NOT posting articles online Repurposing - the art of doing something once and using it in other ways - is one of the most effective and efficient systems you can create within your business. The Top 5 Ways To Build A Quality Prospect List Every time you turn around these days, people are telling you that you need to have "a big list". Is this true? "Yes. . .and no." Truth is, you must have a list of qualified prospects who relate to you AND who want to purchase the products and services you offer. Do You Know YOUR Why For Publishing An Ezine? I received the following question yesterday: "How do I get started publishing and marketing my ezine?" While the question is broad enough to warrant its own seminar, let's discuss the "How do I get started publishing?" question this week and the "marketing" of it next week. 7 Tried and True Ways to Get More Subscribers You've made the decision to start your own ezine or newsletter. You've formatted your newsletter, written an article or tip or two and sent it to your parents, siblings and friends. Great! Now what? The question I'm asked most from new ezine/newsletter publishers is how to get more subscribers on their list. Here are 7 simple ways for you to grow your ezine list - - with integrity and authenticity! 4 Unconventional Ways to Market Your Ezine There are hundreds of ways to market your ezine. Some are good, some are expensive and many are both. We've all heard of: * article marketing (effective if done right) * ezine advertising (can work) * Google Adwords (can be expensive) * purchasing lists (I don't recommend) * hosting teleseminars (very effective if marketed well) But have you considered. . . 5 Simple and Easy Ways to Use Facebook to Market Your Business Facebook is another in a long list of social networking sites. There's MySpace, LinkedIn, Ryze, etc. Certainly too many to join and keep up with AND run your business at the same time. Are these sites just a place to hang out and avoid work or do they have a place in the busy entrepreneur's life?

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